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Sunday, August 3, 2008

TOUR DE FAT

Grab your bike and slip into your alter-ego because New Belgium’s Tour de Fat will once again be meandering and pandering through 11 western cities spreading the good word about the positive societal offerings of the bicycle. Costumes and decorated bikes reign supreme as the participants come to ride in the bike parade, then gather in the merriment of good music, entertainment, and tasty beer. Amid the hoopla, Tour de Fat raises money – $806,000 to date! – for local charities, increases awareness for reducing your waste stream, signs people up for Team Wonderbike, and culminates in a Car Bike Swap, where the winner gets a custom Black Sheep New Belgium Commuter bike. Admission to the Tour de Fat is free. All profits from beer sales go to local non profit organizations.

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