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Tuesday, February 17, 2009

Trek opens new design studio in Waterloo, Wisconsin headquarters

Trek opens new design studio in Waterloo, Wisconsin headquarters
By James Huang

Trek's 'Something Big is Coming' internal memo turned out not to be a new bicycle as some (including us) anticipated but rather an all-new design studio dubbed 'Thing One'.

Trek retasked some underutilized warehouse and manufacturing space into a spacious 'environment' dedicated solely to the company's Creative Group, which includes product graphics for bikes and aftermarket parts and accessories, retail/environmental design, web and interactive design, print materials such as ads and catalogs, and imaging. Roughly 55 designers will now occupy nearly 2,000 square-meters (20,000ft2) of floor space – an increase in space of nearly five-fold as compared to the group's old setting.

From CyclingNews

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