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Tuesday, June 7, 2011

THIS IS AMERICA'S RACE. USA Pro Cycling Challenge




A SPORT ON THE MOVE

There are 1.5 billion cyclists in the world and Colorado is home to some of the sport’s most loyal participants, fans and enthusiasts. With an average household income of +$87,000 and deep avidity among decision makers, business owners and professionals, cycling delivers an important and sometimes hard-to-reach demographic. Since the announcement of the USA Pro Cycling Challenge in July 2010, the event has already garnered more than 880,275,000 media impressions. With more than 1 million on-site spectators and global television distribution, media and marketing reach and impact is guaranteed to be spectacular.

16 TEAMS. 128 RIDERS. 1 LIVING LEGEND

The world’s best cyclists from teams such as Radioshack, HTC, Garmin, and Liquigas will be put to the test like never before. The USA Pro Cycling Challenge will be a high-speed endurance test on terrain unmatched anywhere else in the world, with altitudes and downhill peaks double what riders typically face. Lance Armstrong – the most famous cyclist ever and the most influential athlete in America – is the visionary behind the USA Pro Cycling Challenge and his partnership and passion are a driving force behind America’s Race.

7 DAYS. 11 CITIES. 600 MILES. 12,000 FEET OF ALTITUDE

Never before have professional cyclists had to endure a course this difficult or elevations this high. The USA Pro Cycling Challenge will truly pit man against mountain: the Rocky Mountains, to be precise.
Denver. Colorado Springs. Salida. Gunnison. Aspen. Avon. Steamboat Springs. Golden. Vail. Crested Butte. Breckenridge. The host cities of the USA Pro Cycling Challenge include some of the world’s most famous and beautiful vacation and resort destinations – only adding to the special magic of this event.

PROFESSIONAL CYCLING ON THE LEVEL OF THE TOUR DE FRANCE

After more than 20 years, world-class professional cycling returns to Colorado when the first USA Pro Cycling Challenge launches on August 22, 2011.

[USA Pro Cycling Challenge]

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