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Wednesday, November 30, 2011

Cyclist Fashion Is Diversifying, Way Beyond Spandex [NY Times]


Published: November 10, 2011
When Gwen Lutz, a clothing designer and avid bicyclist, was asked to produce a bike fashion event at the annual San Francisco Bike Expothree years ago, she struggled to find outfits that would not seem out of place at work or in a bar. For so long, bike-centered apparel could be summed up in two words: neon Spandex.
Pedal Savvy
A model from the Pedal Savvy fashion show in 2010.
“The first year I did it, it was hard for me to pull together a whole show,” she said, “Now, every couple of months there’s a new brand. Even big companies this year include bicycles in their ads.”
Ms. Lutz will present her third and biggest show, “Pedal Savvy,” at the Expo this weekend. Now in its fourth year, the two-day Expo brings Bay Area cyclists together for a large swap meet, trade show, biking competitions, and educational panels. More than 5,000 people attended last year.

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