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Friday, August 24, 2012

Bartenders on Bikes: G & Ts for London's Unlikely Corners [GOOD]


For entrepreneurs Edward Godden and Joseph Lewis, no location is too obscure for a gin and tonic. That boozy ambition has made theirTravelling Gin Co.—a roving bicycle bar—such a success. Equipped with a basket full of limes, mixers, spices and a curated selection of local gins, their cocktails are as complex any old timey bar's, without the overhead or environmental impact. 
The two Londoners conceived of their recession-style mobile business last year after a cycling trip Lewis made from London to Amsterdam. "Joe took an old butcher bicycle for the journey, and attached a spirit optic to the front of the frame. He served drinks when they stopped off for the evening…it all developed from there," says Godden. [Keep reading at GOOD]

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