Minnesota Courts Cyclists With A New Mobile Platform [FastCompany]
Cyclists in New York (and pretty much every other state) are used to struggling for the attention of lawmakers. Not so in Minnesota, a state that’s actively courting cyclists--most recently, through Pedal Minnesota, a new campaign aimed at making it easier for locals and tourists to get around by bike.
Minnesota has a reputation for being a particularly easy place to ride a bike, full of famously hardy winter commuters. The state generates over $1 billion in bike-related revenue, more than hunting and snowmobiling combined, says Eric Husband, creative director at Colle+McVoy, the Minneapolis ad agency behind Pedal Minnesota...
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