As a company filled with diehard bike commuters, we walk the talk every day at Seven. We view ourselves as part of the environmental solution, both in the products and services we provide, and the way we run our company. We actively take steps to reduce waste and minimize our ecological impact wherever possible, while still creating a rider experience that is uniquely yours.
Now we have challenged ourselves to do even more in support of these beliefs. We examined all aspects of our business, and came up with a limited edition bike to commemorate Earth Day on April 22, 2009.
The FrameWe start with the Muse frame, which uses our Integrity 325™ straight gauge titanium tubing. Titanium is a superior material choice, as it offers an excellent strength to weight ratio, corrosion resistance and durability. The tubeset requires no painting or tube butting, reducing resource and energy consumption.
Next, we use sandblasted graphics on the frame rather than traditional adhesive decals, in order to limit resource use. In addition to the standard graphic placement, we include a sandblasted Earth Graphic on the front of the head tube.
The FabricationWe have increased our already strict standards for energy and resource reduction in the making of these bikes. Many processes that require significant power usage will be performed using manual labor. This creates a 25% reduction in energy costs. A team of artisans who commute exclusively by bike will handle all design and fabrication. When ready, the bikes will ship via FedEx Ground in a reused box and packing materials.
The PartsBecause the frame is only one aspect of the bike, we assembled a parts selection with durability and sustainability in mind:
First we picked Seven’s titanium Tiberius bar, titanium stem and new titanium seatpost to offer components that are built to last and constructed expressly to meet your fit and performance needs. These parts offer a lifetime of reliability, comfort and beauty.
Next, we chose the Carbon Drive™ belt drive option for the drivetrain. This design leverages technology from the motorcycle and automotive industry to produce a strong, longwearing belt and cog system in place of the traditional chain, derailleur and cassette system. This quiet one speed setup has fewer parts, requires no lubricants or maintenance, and performs well in all weather conditions.
We opted for Chris King™ components for the hubs and headset due to their reputation for quality, long service life, and commitment to environmental manufacturing processes. We also added a No Tubes Road Kit with the rim selection to eliminate the need for tubes.
To add a final touch, we have outfitted the bike with Sykes wooden bamboo fenders. Bamboo is a sustainable, renewable resource, and the fenders are biodegradable at the end of their lifespan. These equip you to look good while riding year-round.
The Bigger PictureLastly, anyone who purchases a limited edition Earth Day bike will receive a free one-year membership to Earth Day Network and a subscription to their publication E-Magazine, a $35 value. We have also committed as a company to commuting 7,000 miles by bike for every Earth Day bike sold. The average American commutes 7,000 miles by car annually, using 350 gallons of fuel. Show your commitment to the planet every day with a bike that helps you lead a more examined life.