Southwest London bike retailer Moore’s Cycles has said it will not be repeating its advertising in a local publication Richmond Magazine for as long as its editor, who wrote that ‘the only good cyclist is a dead one,’ remains in his job. Yesterday, reaction to editor Richard Nye’s column went beyond the magazine’s local readership after news of it spread following a forum posting here on road.cc, and a news story on cycle trade website BikeBiz. The Times newspaper then picked it up, with its story including clarifcation by Nye of his comments.
While Moore’s Cycles decision to pull advertising came earlier this week and before the forum posting here – although another dealership in the area, Sigma Sport has also said on Twitter it will not now be going ahead with advertising it was considering in the magazine – it does demonstrate something that we are increasingly seeing.
That is the power of social media to give cyclists a voice and take issue with the type of comments Nye made. Examples include the reaction against Addison Lee earlier this year following its chairman’s anti-cyclist comments in the company magazine, which among other things led to the loss of the firm’s government contract, or insurance firm Ingenie’s ill-thought-out ShareTheRoadUK campaign, pulled last month within days of its launch.