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Friday, January 4, 2013

How Bicycling Is Transforming Business [YES]


Bicycle Commuting_Walljasper
Photo by DDOT DC.
“Biking is definitely part of our strategy to attract and retain businesses in order to compete in a mobile world,” says Minneapolis Mayor R.T. Rybak, as we glide across the Mississippi River on one of two bike-and-pedestrian bridges that connect downtown to the University of Minnesota. “We want young talent to come here and stay. And good biking is one of the least expensive ways to send that message.”
As we turn onto to a riverside bike path to inspect another span, the mayor recounts a recent conversation. “I was having dinner with a creative director that a local firm was eager to hire for a key post. He was an American living in Europe, and we spent most of the evening talking about the importance of biking and walking to the life of a city,” Rybak says, smiling. “He took the job.”

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