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Wednesday, November 27, 2013

The Ikea Of Bikes Is Ready To Ship | FastCompany

THE MUCH-TOUTED SELF-ASSEMBLED SANDWICHBIKE STARTS SHIPPING DECEMBER 1.

With bicycle culture and craft in ascendance, bike fever has spread past the artisanal frame builders and fixie fanatics to infest the every man. To wit: the fall launch of the Sandwichbike (anticipated by us earlier this year) by Bastens Leijh’s Dutch design studio, Bleijh Industrial. Leijh set out to prove that there are legitimate new ways to approach bicycle design and put it in the hands of the consumer.
“Having designed for several large bike brands, we concluded that the bicycle industry is a very rigid one, where the usual patterns of design, production, distribution, and sales are deeply ingrained,” says Leijh. “The Sandwichbike was created to show that it’s possible to create a perfectly functioning bicycle by a different approach: made from different material, put together differently, produced differently, and distributed differently.”
Read on at FastCompany

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