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Wednesday, July 16, 2014

Mavic celebrates 125 years with custom bikes | VeloNews


THOUSAND OAKS, California (VN) — What do you get when you combine five creative custom frame builders and 125 years of French cycling history? A room full of fantastic bikes.
A fleet of five custom bikes from frame builders around the U.S. was commissioned as a tribute to Mavic’s 125th anniversary. Each builder had complete freedom over the build and art, but each bike was inspired by thelimited edition Ksyrium 125 wheelset.
In 1934, Mavic invented the first rim constructed from an alloy made of copper and aluminum. It weighed 750 grams, rather than the 1.2 kilograms that most rims in that era weighed. Ridden by Antonion Magne in the 1934 Tour de France, the Mavic rims were painted to look like wood, to remain secret, lest the peloton became suspicious of his new technology. Magne won the Tour de France that year.
The French component manufacturer has come a long way from its days of disguising new technology — nearly any Mavic product in recent history stands out with a blaze of yellow color.

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