If you rent a bike from Citi Bike in New York this week (and look carefully) you might notice something new: some of the bikes are now made in Detroit. The company that manages the bike-share program—along with many of the other major bike-share networks in the country—has decided to start manufacturing bicycles in the U.S.
In part, that's because bike share is growing quickly, and Motivate, the company that runs the programs, wanted to be able to respond equally quickly with production. As recently as two years ago, bike share was struggling; Motivate, then known as Alta, was on the verge of bankruptcy, and it wasn't clear if fledgling bike-share fleets would all survive. Executives from Equinox and Related took over the company, renamed it, and turned things around.