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Sunday, July 31, 2011

YouTurn - Turn signal, Meet hand [a Kickstarter Project]

FROM KICKSTARTER:



ABOUT THIS PROJECT

Hi there! Thank you for visiting my Kickstarter page.  With your support, I’d love to launch what I believe is a truly innovative product into the world.
The YouTurn is a revolutionary new type of cycling accessory.  It uses motion activated directional signals to essentially turn the cyclists hand into a giant turn signal.  It helps keep cyclists safer at night by making sure that motorists understand their intentions.
So why do I need $50,000?  Working with a local product design firm, we've developed a budget that will take this project all of the way through to the manufacture of the first 1000 pieces.  The math was simple, and ended up at $50 dollars per piece.  As it ends up, the largest hurdle to jump is the cost of tooling, which comprises most of the cost.  That's why I need your help.  If I can get just 1000 people to pre-order this device, we can get this project off of the ground, and take a truly innovative product to market.
The idea for the YouTurn came from what I noticed as a void cycle light industry.  While there are plenty of cycle lights available, most of them just blink and strobe, and in most cases are more of a distraction than a benefit.  If you've ever driven behind a cyclist you know exactly what I'm talking about.  Additionally, these products do nothing to inform the nearby motorist that the cyclist is preparing to turn.  The signals that do exist require modification of the cycle, which detracts from the appearance of the bike while at the same time making it more likely to be stolen.  The YouTurn can be thrown into a bag and taken with you anywhere you go.

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