Bicycling in the Winter

Photo courtesy of macfred64 In North America, we have a funny tendency to overcomplicate things. Companies search for any opportunity to increase their revenues: they invent new products, improve existing products, and they employ marketing techniques to make you feel like you can’t live without their products. Last winter I posted an article “ Pragmatism Eludes Politicians '”. But it’s not just politicians who are eluded by pragmatism – it’s our entire society. Winter bicycling is no exception. Companies face stiff competition – vying for your business to increase their market share – and there is no shortage of bicycle gear for winter riding. Take for example this image of “winter cycling” provided by the City of Toronto : Photo courtesy of the City of Toronto *Update: December 12th – Added the ridiculous photo seen above. Courtesy of the Toronto Star (thanks for posting this @DuncansCityRide ) “Pannier with change of clo...