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Thursday, January 17, 2013

Bikes share space with cars at Detroit auto show [salon]


Bikes share space with cars at Detroit auto showEnlargeA bicycle is shown perched out the rear and rooftop of a Veloster coupe.at the North American International Auto Show in Detroit, Wednesday, Jan. 16, 2013. Transportation of the two-wheeled variety is sharing the floor at the auto show in Detroit along with the latest cars, trucks and concept vehicles. Bikes weren't the focus of presentations during this week's press previews, but they're often used in marketing cars. (AP Photo/Paul Sancya)(Credit: AP)
DETROIT (AP) — Transportation of the two-wheeled variety is sharing the floor at the Detroit auto show with the latest cars, trucks and concept vehicles, a nod to the potential marketing boost that bikes may offer for automakers.
Some, such as those at Subaru’s display, are shown just as accessories on vehicles. Subaru has bikes with its Outback wagon, which is aimed at outdoor enthusiasts. Others, such as the electric-powered bicycle displayed by minicar maker Smart display, are for sale.
Bikes weren’t the focus of presentations during this week’s media previews at the North American International Auto Show, but they’re often used in marketing cars.
“Consumers that may be not that active or may not even have bicycles themselves are going to associate that with an active lifestyle, an outdoor lifestyle, a healthy lifestyle,” said Jeremy Anwyl, vice chairman of the Edmunds.com auto website.

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