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Monday, November 18, 2013

SELLING BIKING: A NEW STUDY ON THE ‘SWING VOTERS’ OF THE STREET @peopleforbikes

First in a series.
San Francisco and Portland are celebrated as two of the best U.S. cities for biking. In fact, one in every 25 American bike commuters lives in one of these two cities.
But even in these cities' bike-friendly neighborhoods, hundreds of thousands of people — it's perhaps half the population — have ridden bikes before but rarely use them.
What's stopping them?
Even if they don't personally bike, what images make them feel best about bikes and bike infrastructure? And what messages do they feel best capture the benefits of biking to individuals and to the city?

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