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Saturday, January 31, 2009

True Fabrication Bicycles

True Fabrication was born during a 16-hour car ride home from a weeklong mountain biking trip in Colorado. It was during this car ride home that we (Cody, Clark & Cole) discovered we each had individually been contemplating a way to begin fabricating bicycle frames. We had all been friends for a long time and had spent many years riding, racing, traveling and training together. Therefore, in the summer of 05’ we made a plan to be riding our own “brand” of bicycles during next summer’s annual trip to Colorado.

During the course of the next 12 months we acquired a bitch’n set of tools, honed our fabrication skills and perfected our welding. One of us took the 2 weeklong UBI frame builder’s school; another began development of our geometry philosophy and the third finished completion of our logo and branding images. Even though this sounds like we are each polarized in our skill-set, nothing could be further from the truth. Any of the three of us are capable of taking a bicycle from inception to completion. We can all design, weld and fabricate. However, over time we definitely developed our natural abilities and talents and this is what makes us a great partnership. We have been able to utilize each of our strengths so that you, the customer, can have a great custom frame building experience.

It is also worth mentioning that True Fabrication is not a full time frame building company. Some may find this less appealing but stop for a moment and think about it. We make frame because we love cycling and are passionate about frame building; not because we are trying to feed our family! (We feed our family by being a banker, a project manager and an artist) This paradigm is completely reflected in the way we make frames. This means that we don’t follow trends or fads just to sell bikes. We don’t take short cuts for the sake of quick turnaround; rather we are willing to do what is necessary to make something that is both aesthetically pleasing and fully functional.

So does this mean that everything we do turns to gold? No. We understand our limitations, we understand our strengths and we will shoot you straight! Remember, we’re from Texas (!) we’ll be as straight as the business end of a .45.


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