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Thursday, November 12, 2009

roll: mentioned in Financial Times, along with other Columbus businesses

Over at Easton Town Center, an open-air shopping mall that opened a decade ago, Stuart Hunter has also seen a segmented response at the bicycle store called Roll that he opened this year, the third location in the city. In spite of the inauspicious timing, he says “we’ve had great growth overall”, which he attributes in part to the “staycation” trend where more people holiday locally. “A lot of people have focused inwards, instead of externally ... as part of a whole shift in consumer values,” says Mr Hunter, who was a branding consultant before setting up his business. Sales of bikes priced below $1,500 have been “very strong” and customised models costing above $4,000 are also doing well.



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