A Prius-Inspired Bike Has Mind-Controlled Gear Shifting

Hyperefficient design, an EEG-powered helmet -- what's not to like?
What would a Prius look like if it were a bike instead of a car? That's what Toyota, Saatchi & Saatchi LA, Deeplocal, and Parlee Cycles wanted to explore with their PXP project. The final design was just revealed on John Watson's cycling/design site, and it's a doozy: lean, mean, and mind-controlled. (Yes, you read that last part right.)

Futuristic bike designs tend to look not much unlike "normal" bikes, and the PXP is no different. "The Prius was not the first car, it was the car optimized. The PXP is an homage to that optimization," Saatchi & Saatchi LA's Executive Creative Director Chris Adams tells Co.Design. "This led us to a hybrid design that blends the characteristics of a super-aerodynamic time trial bike with the comfort and efficiency of road bike. Add in some innovative technology and you end up with the PXP."

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