App Drove Biker to Greater Speed, But Didn’t Cause His Death [Wired Opinion]

Photo: Ariel Zambelich/Wired
Near the top of Olde Stage Road near my home of Boulder, Colorado, there’s a pair of handpainted signs that read “Lickety-Split” and “Lovely Deer.” Olde Stage is a favorite hillclimb among local cyclists; linked to Lee Hill Road via Lefthand Canyon, it makes up one of the area’s best short, hard rides.
The signs, which have been there for as long as I can remember, are a lament. Maybe we could slow down a little, it asks. But in cars or on bikes, we don’t.But it’s not without danger, as the signs suggest. Once you reach the top of the hill, you’ve got to come down. Among the hazards: some sharp corners; weather; gravel and debris; the many commuters — possessed of a wide range of driving ability and cordiality to cyclists — who drive from their foothills homes to Boulder for work or errands; and, of course, the aforementioned deer.
All of this was in my mind last Thursday on that ride, thinking about the news earlier that week that the grieving family of a cyclist sued a social fitness website, Strava, after he died on a descent.