How Bicycles Bring Business [Momentum Mag]
Photos by Kevin Steele from his series "Portraits of Queen West"
Pat Brown was just hoping to hang on in a tough economy. When she relocated her art gallery in 2008, it was the rock-bottom rent that drew her to a still struggling strip of downtown Memphis, TN. “We were just trying to survive,” she said.
Brown was betting on a small core of community members determined to transform Broad Avenue from a fast-moving thoroughfare, where traffic whizzed past boarded-up storefronts at 50 mph (80 km/h), into a bustling arts district. Little did she know that they would hit the jackpot with bicycling.
Shortly after Brown opened T Clifton Gallery, Sarah Newstok walked in. The local nonprofit Newstok led, Livable Memphis, had a vision for Broad Avenue, too. They wanted to build a protected bike lane that would pass right by Brown’s door, creating a vital connection between a popular multi-use trail and the city’s largest park. “We’re a retail business, so any time there’s a concept to bring additional traffic directly by your storefront, it’s very easy to say ‘yes,’” Brown recalled with a laugh.
In 2010, after garnering support from city officials and surrounding businesses, Livable Memphis and the Broad Avenue Arts District rolled out the idea in a dramatic way. They painted temporary bike lanes and crosswalks and invited the community to “A New Face for an Old Broad,” a celebration, complete with live music, street vendors and a kids’ bike parade down the freshly striped cycle track.
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