Bike light company is second time lucky on Kickstarter | Upstart Business Journal
"I think it's a way to get in front of a huge audience and get immediate feedback," Menn told me.
It's also been, for him and Amour, a pretty good way to get the money they need to manufacture bicycle lights geared to an urban audience. The first campaign, for their Defender lights, raised $84,000. This time the pair is looking to come out with Afterburner and Aviator, a higher end pair of brighter lights, and had raised $66,940 as of this morning, with 36 days to go. They've already beaten their $24,000 goal for the second campaign.
Menn, a 2011 graduate of the MIT Sloan School of Business, says he and Amour had the idea for manufacturing rugged, theft-resistant, bicycle lights after a friend in Boston had their bike lights stolen and was hit by a car. The friend wasn't injured, but the pair thought there had to be a better way.
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