Overcomplicating Winter Cycling: Why It's Bad | momentummag.com

One of my main focuses has always been on how Copenhagen has succeeded in increasing cycling levels by approaching the subject using mainstream marketing techniques. When subcultural groups start trying to indoctrinate and convert the public, it rarely ever succeeds.
With winter’s impending arrival, all manner of “how to cycle in the winter” guides are slapped up all over the place. Year after year, the subcultures put on their professor hats and look down their noses at the general population while they attempt to “teach” people how to be just like them. You know the type – real cyclists.