Soil Your Pants? Citi Bike’s Got You Covered @Digiday

When it comes to real-time marketing, it sometimes pays to get into someone’s pants.
Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:
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Thankfully, Young was unharmed, if a bit inconvenienced.
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