Soil Your Pants? Citi Bike’s Got You Covered @Digiday

When it comes to real-time marketing, it sometimes pays to get into someone’s pants.

Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:

Thankfully, Young was unharmed, if a bit inconvenienced.

[See what happens at digiday.com]