New Belgium Features Junkyard ’Cross in Upcoming Commercial | CX Magazine

The "Junkyard Cross" Crew. © Dorothy Wong
The “Junkyard Cross” Crew. © Dorothy Wong

In downtown Los Angeles yesterday, tourists and pedestrians may have been confused by the guy rolling by on his ’cross bike in a hot dog costume, turning into a junkyard. Ditto when the popcorn-costumed guy did the same. And when the women in kits and tutus started rolling in… well, it was obvious that something was up. But then again, it is Hollywood.