Jack Kerouac, A Lost Love, Pink Floyd, Johnny Cash, Bicycles?
Dosnoventa is a bicycle company located in Barcelona, Spain. They make bikes. So what does Jack Kerouac, a lost love, Pink Floyd, and Johnny Cash have to do with a bike company?
Well, they also made a short film. Watch it.
"I have lots of things to teach you now, in case we ever meet, concerning the message that was transmitted to me under a pine tree on a cold winter day. It said that Nothing Ever Happened, so don't worry. It's all like a dream. Everything is ecstasy, inside. We just don't know it because of our thinking-minds. But in our true blissful essence of mind is known that everything is alright forever and forever and forever."
Close your eyes, let your hands and nerve-ends drop, stop breathing for 3 seconds, listen to the silence inside the illusion of the world, and you will remember the lesson you forgot, It is all one vast awakened thing. I call it the golden eternity."
We were never really born, we will never really die. It has nothing to do with the imaginary idea of a personal self, other selves, many selves everywhere: Self is only an idea, a mortal idea. That which passes into everything is one thing. It’s a dream already ended.There’s nothing to be afraid of and nothing to be glad about. I know this from staring at mountains months on end.
They never show any expression, they are like empty space. Do you think the emptiness of space will ever crumble away? Mountains will crumble, but the emptiness of space, which is the one universal essence of mind, the vast awakenerhood, empty and awake, will never crumble away because it was never born.
The world you see is just a movie in your mind.Rocks don't see it.Bless and sit down.Forgive and forget.Practice kindness all day to everybodyand you will realize you’re alreadyin heaven now.That’s the story.That’s the message.Nobody understands it,nobody listens, they’reall running around like chickens with heads cutoff. I will try to teach it but it willbe in vain, s’why I’llend up in a shackpraying and beingcool and singingby my woodstovemaking pancakes."
From the Dosnoventa web site:
"Dosnoventa was founded in the city of Barcelona, as the result of the interest of two old friends and well-known city riders, lovers of quality products and with a large professional experience in the world of the fixed wheel.
The synergy that bonds them is what spurs them to the production of bikes, for themselves and for their friends, with the mission of offering their crew a great product using the best materials, with a very studied aesthetics, geometry and image, built by the best craftsmen but with a very competitive price. "
[See what Dosnoventa has to offer at dosnoventabikes.com ]
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