Cyclists Go Glam Into the Night | NY Times

A cyclist wearing reflective clothing sold at Betabrand’s bike-to-work web store. Credit
Jason Van Horn/Betabrand
“It’s yellow, it’s ugly, it doesn’t go with anything, but it can save your life.”
That message, written in French next to an image of the designer Karl Lagerfeld dressed in black tie and a Day-Glo safety vest, was plastered around Paris in the late aughts as part of a government bicycle safety campaign.
Sarah Canner, an American actress and writer with an equal interest in fashion and bicycles, was living in the city then and liked the poster but took issue with the basic premise.
Yellow? Ugly? Why?
[Keep reading at NY Times]