Trek opens new design studio in Waterloo, Wisconsin headquarters
By James Huang
Trek's 'Something Big is Coming' internal memo turned out not to be a new bicycle as some (including us) anticipated but rather an all-new design studio dubbed 'Thing One'.
Trek retasked some underutilized warehouse and manufacturing space into a spacious 'environment' dedicated solely to the company's Creative Group, which includes product graphics for bikes and aftermarket parts and accessories, retail/environmental design, web and interactive design, print materials such as ads and catalogs, and imaging. Roughly 55 designers will now occupy nearly 2,000 square-meters (20,000ft2) of floor space – an increase in space of nearly five-fold as compared to the group's old setting.
From CyclingNews
Tuesday, February 17, 2009
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