Wear. Believe. Act.

There are some symbols that unite the world: the red ribbon which brought such momentum to awareness of HIV/AIDS and the white band against global poverty. Now these are joined by a new symbol.

The Road Safety Tag is the global symbol of the movement to improve safety on the roads. It has been adopted as the official symbol for the United Nations' Decade of Action for Road Safety 2011-2020, which aims to reduce road deaths and injuries across the world. Nearly 1.3 million people die every year on the world's roads, and up to 50 million are injured.

By wearing the Tag you are demonstrating your support for the Decade of Action, and your personal commitment to be safe on the road.

[Purchase a tag]