why are ladies are buying vibrating bike seat covers?

We are always being told to incorporate more exercise into our daily routines - and cycling to work is an excellent way of doing so.

And if you were reluctant to hit the pedals before, a new gizmo could provide all the incentive you need to get on your bike.

A firm has launched the Happy Ride - a vibrating seat cover that will make journeys by bicycle that bit more exciting.

The inconspicuous gadget slips over the seat of a bike and incorporates 'vibration stimulation’ as you ride.

10 per cent of adults now cycle at least once a week, now the Happy Ride seat will no doubt encourage a few more to embrace two wheels...

Manufactured with a padded lining and black nylon fabric outer surface the cover, which houses a powerful vibrator, is designed to fit all seats.

Columbus Rides Bikes!