Steve Remich Will Levandowski and Cecie Levandowski study at the Denver Bicycle Cafe on Aug. 24, 2013. Denver Bicycle Cafe opened in 2011 and combines a cafe and bar with a full service bike repair shop. At CamRock Café and Sport, in Cambridge, Wis., patrons can rent a mountain bike, get their brakes adjusted or load up on cycling accessories. Or they can nibble crepes and attend an art opening. Before CamRock opened last year, avid road-bikers Mark and Vicki Sewell, husband and wife, typically headed to Madison, the state capital, for entertainment. Now, Mark, a 55-year-old attorney, and Vicki, a retired schoolteacher, make a weekly pilgrimage to CamRock, in the heart of Wisconsin’s dairy country, for yoga, spin classes and a post-class glass of wine—all while getting their bikes tuned up. They also like CamRock’s concerts (which range from string-quartet to steel drumming) and even spent New Year’s Eve there, when a guest chef whipped up cioppino in the cafe fireplace. It may...